A studio, not an agency.

Shailendra Kumar Jha spent over twenty-five years in the service of the Government of West Bengal. That career was built on the part of public administration that rarely makes the news: running programmes that have to reach people across a state of ninety million, on public money, to a published timetable, with an audit at the end of it.

It is an unusually good preparation for this business. The constraints that make a government programme hard — a fixed budget agreed in advance, records that must survive scrutiny years later, processes that have to work for the people actually operating them rather than the people who designed them — are the same constraints that decide whether an AI system survives its first year in production.

At Susam Labs he oversees governance, delivery discipline and institutional engagements, and is the point of contact for public-sector and education clients who need a counterpart familiar with how their own procurement works.

Rekha Jha spent over twenty-five years in the service of the Government of West Bengal, in operations and administration — the day-to-day machinery of public service delivery, where a process is judged by whether it holds up when the person running it is busy, under-resourced and not the person who wrote the manual.

That is precisely the test an automation has to pass. Most workflow projects fail not because the technology is wrong but because nobody mapped what the work actually looks like on a bad day. Her contribution here is that mapping: what the process really is, who owns each step, and where a human has to stay in the loop.

At Susam Labs she leads operations and client delivery, and works directly with clients on process discovery before anything is automated.